Become an Owner of the

#1 Consumer Direct Mattress Franchise

With a Verlo Mattress® franchise, you can become the local mattress expert and bring a better night’s sleep to the people in your community. Our unique franchise model combines building personalized mattresses locally and selling them directly to the customer. This cuts out the middleman markup and allows us to offer a Lifetime Comfort Guarantee — the only guarantee of its kind in the mattress industry!

Sleep Economy at a glance

  • The global Sleep Economy was $432 billion in 2019, growing at a compound annual growth rate of 6.3% to $585 billion by 2024.

  • Forecasts the U.S. Sleep Economy was $79 billion in 2019, growing at a compound annual growth rate of 3.6% to $95 billion by 2024.

  • U.S. Mattress market size in 2018 was $17.3 billion, projected to advance to $18.9 billion by 2023

“So far this year we are exceeding the last two years numbers even with Covid”

Adel Salameh of Fort Atkinson Verlo Mattress Franchise and Beaver Dam Verlo Mattress Franchise

Is this the right fit?
Let’s find out

Our successful franchisees are owner-operators that take a hands-on approach and want to be the face of the brand in their community. They enjoy problem-solving and have some business or sales experience. Single-unit operators will spend most of their time working in the store. This includes selling mattresses to customers, providing service, basic bookkeeping, and actively marketing using our tools. Multi-unit operators do a lot of the same things single-unit operators do. However, less time is spent on personally doing the day-to-day activities, and more time is spent on managing and coaching the people that are doing the daily activities. Many of our multi-unit operators started as single-unit operators and grew their businesses.

Reasons to Franchise with Us

Low cost of entry

We minimize the financial barriers to go into business yourself

Profitable Opportunity

Our franchisees enjoy a competitive advantage through innovative products and unmatched customer service.

Growth Potential

How many people do you know that sleeps on a mattress? Everyone!

Dedicated Support Team

Rest assured, the Franchise Support team will be with you every step of the way to your success.

Robust Supply Chain

Velo Mattress has a well established relationship with vendors to ensure the best product and prices available for our franchise system.

Verlo Mattress Franchise Opportunities

There is franchises availability in most states. Grow your local business and contribute to the growing national footprint of Verlo Mattress! Ideal territories require a population of at least 100,000.

  • Not Available
  • Available Territories

Steps to Ownership

No matter what your background is, we can give you the tools and road map to opening your own Verlo Mattress franchise.

1. Form

Complete the form and download our eBook filled with information about Verlo Mattress, the mattress industry and what sets us apart.

2. Introduction Call
(15 Minutes)

We answer initial questions and talk about qualifications.

3. Why Verlo Call
(1 Hour)

We get to know one another better and discuss how Verlo Mattress can help you succeed.

4. Application and FDD
(10 Minutes)

Once the application has been completed we send you the Franchise Disclosure Document (FDD).

5. FDD Review
(30-60 Minutes)

Once you’ve reviewed the FDD we schedule a call to answer any questions.

6. Discovery Day

Visit our home office and meet the team and experience our brand first hand.

7. Franchise Awarded

Upon mutual agreement, we will send you a franchise Agreement

8. Verlo Mattress Training

Now that you have become a Verlo Mattress Franchisee we schedule your training and start planning your grand opening.

9. Congratulations!

You are now operating a Verlo Mattress franchise and helping members of your community get a better night’s sleep.

Franchisee Testimonials

Be Your Own Boss

  • Stieg Nystrom

    St. Charles, MO

    “Arcu dui vivamus arcu felis bibendum. Tellus in metus vulputate eu scelerisque felis imperdiet. Velit sed ullamcorper morbi tincidunt ornare. Pellentesque habitant morbi tristique senectus et netus et malesuada fames.”

  • Natalina & Tom Metz

    Delafield, WI

    “Arcu dui vivamus arcu felis bibendum. Tellus in metus vulputate eu scelerisque felis imperdiet. Velit sed ullamcorper morbi tincidunt ornare. Pellentesque habitant morbi tristique senectus et netus et malesuada fames.”

  • Caleb Kietzman

    Springfield, IL

    “Arcu dui vivamus arcu felis bibendum. Tellus in metus vulputate eu scelerisque felis imperdiet. Velit sed ullamcorper morbi tincidunt ornare. Pellentesque habitant morbi tristique senectus et netus et malesuada fames.”

Do you have Questions - We have Answers

Frequently Asked Questions

How much does it cost to open a Verlo Mattress franchise?

We estimate that the initial investment will range from $214,883 to $408,183. Although we don’t offer financing, we can connect you to third-party lenders and we are SBA eligible.

How much is the Verlo Mattress franchise fee?

The initial franchise fee is $40K, which is included in your initial investment. Discounts are available for veterans and for those that make multiple unit commitments.

Are there available territories near me?

Verlo Mattress is currently looking to open new locations in most states.

Does Verlo Mattress offer a Veterans Discount?

Yes, we offer a 25% discount on our franchisee fee to all military veterans.

What experience do I need to become a franchisee?

You don’t need any specialized experience to open a Verlo Mattress. If you’re dedicated to becoming the local mattress expert and ready to make the investment, there’s a good chance you’re qualified to open a Verlo Mattress franchise.

What kind of franchise support should I expect?

Rest assured, the Franchise Support team will be with you every step of the way to your success.

What size space do I need for a Verlo Mattress Factory Store?

The ideal space is approximately 7,000 to 10,000 square feet (SF) which includes the showroom, factory and warehouse.

Different types of stores

Verlo Mattress is the #1 Consumer Direct Mattress franchise. We help people get a better night’s sleep one mattress at a time by offering personalized mattresses at factory-direct prices and offer a Lifetime Comfort Guarantee so customers know they will always be happy with their Verlo mattress.

Factory Store with Showroom

Total space is Approximately 7,000 to 10,000 square feet (SF). This space is divided into 3 distinct areas:

  • Showroom
  • Factory/Assembly
  • Warehouse areas

Need approximately 4 Full Time Employees for this size store.

Satellite Showroom

Approximately 2,500 to 3,500 square feet (SF) space. This showroom is supported by a Factory store. Satellite operations adds 1-2 fulltime time employees.

  • Showroom
  • Factory/Assembly
  • Warehouse areas

Need approximately 1-2 additional full-time employees when added to a franchise with a factory store.

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